Books by Anthony A. O’Brien on why sales machines break, why AI alone won’t fix them, and what it actually takes to rebuild revenue execution from the ground up.
The Fyntra Library
Written from three decades inside revenue engines, not from a research desk. Each book breaks down where sales machines actually leak, why AI alone won’t fix a broken process, and what operators need to do instead.
AI won’t fix your business — it amplifies it. Point it at a sales process that works, and it scales the wins. Point it at one that leaks, and it scales the leak: faster, cleaner, and far more expensive. Most companies are doing the second and calling it progress. This is the operator’s filter for telling the difference — before you sign.
Your pipeline behaves like a heartbeat monitor. Full one month, flat the next. Your forecast is a guess dressed up as a number. That is not a strategy problem. It is a capability problem, and capability problems are diagnosable. This is the diagnostic. Score your operation against the five domains to pinpoint exactly where revenue is bleeding.
