Operator-led revenue execution
For $5M to $50M sales organizations where leads keep landing, but deals keep stalling. The demand is real. The problem is execution, the gap between a new lead and a timely close. We find exactly where it leaks and install the discipline to stop it.
Anthony A. O'Brien
Founder
The O’Brien Method
01
You’re selling to everyone, so you convert no one.
Define who actually buys, and sharpen the offer to them.
02
Leads go cold before a rep touches them.
Response systems that reach leads while they’re hot.
03
Reps burn cycles on deals that were never going to close.
A standard that kills bad deals early.
04
The deal didn't die. It got dropped.
A cadence nothing falls out of.
05
The forecast is a guess wearing a spreadsheet.
A pipeline you can actually forecast from.
The O’Brien Method
Five places revenue dies between a new lead and a successful close. We find which ones are costing you.
Selling to everyone, closing no one.
Leads go cold before a rep calls.
Cycles burned on deals that won’t close.
The deal wasn’t lost.
It was dropped.
A forecast no one can trust.
The Diagnostic scores your operation across all five. The 90-Day Build closes the ones that are leaking.
The map sets the sequence. The five boxes below carry the detail, in the same order.
Reps define a good fit by gut, so they chase anyone with a budget, and the offer sounds different on every call. We build a written ICP from your own win data, one agreed version of the offer every rep can deliver, and a disqualification standard so reps spend their hours only on winnable deals. This is the foundation the other four inherit.
Leads arrive and sit while reps work the easy ones first, and a lead contacted hours late converts at a fraction of one contacted in minutes. We install a first-contact clock, routing that hands each lead to a named person, and coverage that closes the nights and weekends dead zones. This domain often pays for the whole engagement by itself.
Reps fall in love with friendly deals that have no budget, no authority, and no timeline, and the pipeline fills with opportunities that will never close. We install one qualification standard drawn from your ICP, and the language to disqualify early without apology. The pipeline starts reflecting reality instead of hope.
Most revenue lost here is not lost to a competitor. It is lost to silence: a call that was never returned, a next step no one owned. We install a follow-up cadence that does not depend on any one rep's memory, clear ownership of the next step on every live deal, and a way to re-engage deals that went quiet before they die.
The CRM is a graveyard of stale deals and wishful stages, so the forecast is a number the sales leader feels rather than derives, and it misses. We install stage definitions that mean the same thing to everyone, data discipline tied to the earlier domains, and a forecast built on honest stages. This one comes last, because it is only as reliable as the four beneath it.
Fyntra was built by an operator who ran the machine before he taught it. Thirty years running sales, lending, and market operations is why we can walk into your sales organization and name the leak your own team cannot see, because they are standing inside it.
A field force built from the ground up.
built across 40 states.
Spinnaker Partners, through every cycle.
Three decades running revenue operations.
Ran a proprietary hedge fund for 16 years. Member of the PSE, CBOE, and NYSE.
About Us
Fyntra is Tony O’Brien’s playbook, built from thirty years of running sales, lending, and capital-markets operations. Not a consultant theory. The discipline he used to run the machine became a method he instills in you.
The Engagement
No menu of services. We find exactly where your revenue leaks, then we rebuild the part that’s leaking — with your team, until it holds.
A focused two-week engagement. We pressure-test your sales organization across the five domains of The O’Brien Method, find exactly where deals leak between a lead and a close, and quantify each leak in dollars. You leave with a prioritized repair plan, whether or not you continue.
Why Choose Fyntra?
Built by leaders who have managed teams, revenue, and real-world growth challenges.
Our Five Domains approach identifies and fixes the biggest revenue leaks.
The discipline that makes your pipeline tell the truth, so the number leadership sees is the number that lands.
A 90-day rebuild, not a standing retainer. We install the discipline your team runs without us, then we leave.
Choose a time to see if Fyntra is the right fit for your sales organization.
Our Approach
Every engagement starts with the evidence, then moves into execution.
Understand the problem before recommending a solution.
Built around the five domains of The O’Brien Method.
Data drives decisions, not assumptions.
Grounded in 30+ years of operator experience, 400+ salespeople led, and $30M/mo revenue scaled.
Focus on measurable results, not busy work.
The 90-Day Capability Build installs the operating rhythm, coaching, and discipline to execute.
Stop guessing. Find the leaks, fix the execution gaps, and close more of the deals already in motion.
Have questions? Here are answers to some of the most common questions about Fyntra and our approach.
We find where revenue leaks between a lead and a close, and install the discipline to fix it. Execution, not advice.
Any company that runs as a sales organization, doing $5M–$50M. If your leads are landing but your deals aren’t, you’re our buyer.
No. We fix the execution layer between lead and close.
We install discipline, not seminars. Coaching is part of the Capability Build, not a standalone product.